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FDI Launches SAMM.

New Student Athelete  Marketing/Management Division geared toward empowering NCAA athletes to maximize their NIL potential.

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TAMPA, FL – First Down Imaging, Inc. is excited to announce the launching of its new sports marketing division, Student Athlete Marketing Management, or SAMM. FDI is a Tampa-based media/imaging consultancy company which has been working with professional sports teams for the past 10 years.

In response to the NCAA’s new laws allowing student athletes to seek financial benefit for their “Name, Image and Likeness,” FDI’s SAMM division will provide vital services and support for student athletes inclined to pursue those goals.


“This is a crucial development for student athletes, but it is also unchartered ground,” FDI owner Roger Mills said. “While long overdue, most student athletes are not familiar with the rocky terrain that these new opportunities will present. FDI’s SAMM department will help navigate that terrain. We are here to make sure that the student athletes are well represented, and not taken advantage of.”


Among the services the SAMM department will provide are …

  1. Consultation on the approach of self-branding, specifically for student athletes.

  2. Direction with regard to the creation and promotion of brands/logos/names.

  3. Support in the filing of patent and copyright protocols.

  4. Representation/consultation for marketing, sponsorship and appearances.

  5. Social Media profiling.


As is always the case, the SAMM division of FDI maintains the best interest of its clients. FDI works for the client. The client doesn’t work for FDI.


“There is absolute excitement surrounding the new NIL laws, and there should be,” Mills said. “However, it is crucial to remember that these are still young people with little expertise in these particular fields. The learning curve will be steep.”


FDI, SAMM’s parent company, has provided media/image training workshops, seminars and consultation with professional teams in the NBA and NFL. Over the years, FDI has provided services for the Tampa Bay Buccaneers and the Atlanta Falcons, along with the Washington Wizards, Houston Rockets, Memphis Grizzlies and Orlando Magic of the NBA.

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